Date: May 27–28, 2025
Location: Amsterdam, Netherlands

Event Description:
PLMA (Private Label Manufacturers Association) is the world’s leading trade fair for private label products. The event brings together manufacturers and retailers to explore the latest innovations in private label goods, including food, beverages, and consumer products.

What to Expect from the Event:
Attendees will learn about current trends in the private label market, network with distributors and manufacturers from around the globe, and explore a wide range of innovative products. The event also features seminars on sector growth and market strategies.

What to Do in the City:
Amsterdam is famous for its scenic canals, rich history, and vibrant cultural life. Visit the Van Gogh Museum, explore the Canal District, and enjoy a bike ride through the city. Don’t forget to try local treats like stroopwafels and Dutch cheese.

City History:
Founded in the 12th century as a small fishing village, Amsterdam quickly grew into a major commercial hub during the Dutch Golden Age. Today, it is known for its historic architecture, innovative spirit, and multicultural diversity.